The FiRa name, which stands for "fine ranging" and is pronounced "fee-rah", highlights UWB technology's unique ability to deliver unprecedented accuracy and security when measuring the distance to a target or determining position. As an industry Consortium, we believe UWB technology can transform the way people experience connectivity, and we’re committed to the widespread adoption of UWB-driven applications.

OUR VISION IS TO TRANSFORM THE WAY WE INTERACT WITH OUR ENVIRONMENT BY ENABLING PRECISE LOCATION AWARENESS FOR PEOPLE AND DEVICES.

Why Does UWB Need a Consortium?

The marketplace is at an inflection point where a broad set of established companies are designing and building products and services utilizing UWB technology. However, as UWB technology makes the transition to mass scale usage, our members know that its success depends on an interoperable, holistic, and inter-connected ecosystem.

The FiRa Consortium provides a way for a broad base of product and solution companies to quickly solve ecosystem and interoperability challenges for combined future success.

Commitment to Collaboration

Developing a complete ecosystem, by providing a full technical solution for UWB-based services and full coverage of vertical services, means working with other consortia and industry stakeholders to develop approaches and define parameters.

There are many technologies that complement UWB, such as NFC, Bluetooth, and Wi-Fi, and there are adjacent markets that are leveraging UWB in other ways, especially in the automotive domain/vertical which is specifically addressed by the Car Connectivity Consortium (CCC). We are committed to complementary cooperation with all these players.

Also, our dedication to an open ecosystem means we welcome the contributions of every key stakeholder, from chip and device manufacturers to system integrators, service and technology providers, test tool developers, test labs, and academics. By collaborating across disciplines, we create a stronger ecosystem for UWB technology as a whole.